Soot Doctor (t/a Flamestyle) are committed to protecting and respecting your privacy. For the purposes of data protection legislation, we are the data controller and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws which relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


We may collect and process personal data about you in the following circumstances:

When and if you complete a form(s) on our website. This includes your name, postal address, telephone number, email address and any other details required, which is provided at the time of registering to use our Site, where you ask us to contact you about our goods or services, subscribe to our mailing list, or subscribe/request or goods or services;

Whenever you provide information to us when reporting a problem with our Site, making a complaint, making an enquiry or contacting us for any other reason. If you contact us, we may keep a record of that correspondence;

Details of your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access (see section 2.2.2 on Cookies below); and

Whenever you disclose your information to us, or we collect information from you in any other way, through our Site.

We may also collect data in the following ways:


We will collect details such as your name, postal address, telephone number, email address and financial information (such as credit and debit card details) when you order goods or services from us. We will use this information to process your order and comply with our contractual obligations.

We may also collect personal data when you register for an account on our website, correspond with us via phone, email, when you enter a competition or a promotional survey, when you report a problem to us.

In order to perform our contact with you, we may also need to share personal data with third parties such as payment providers and postal service organisations to assist in the delivery of goods or services you have ordered;

The following categories of third parties work on our behalf:

  • Organisations that help us deliver products and services to you.
  • Companies that assist our marketing, helping us understand how well our advertising works, so that we can reach more people interested in our products and to set cookies on our website.
  • Social media platforms who serve advertising.
  • Companies that help us with product services and repairs, those that offer a mailing service, those processing product purchases, those offering financial or audit services, IT data storage & security or insurance claims.

We may also advertise your feedback on our website and marketing materials (subject to obtaining your prior consent where necessary);

We will retain your information as long as we require this to provide you with the goods or services ordered from us.

The actual period for which we store your personal information will vary depending on the type of personal information and how it is used.

Where you have subscribed to receive marketing correspondence from us, we will keep your personal data for the period of time described in section 6 below.


Our site uses cookies. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.

We may use your personal data for our legitimate interests in order to.

  • Provide you with information, or services that you requested from us.
  • Ensure that content from our site is presented in the most effective manner for you and for your device. Improve our site and services.
  • Contact you for marketing purposes where you have signed up for these.


Our site may, from time to time, contain links to and from the websites of third parties.

Please note that if you follow a link to any of these websites, such websites will apply different terms to the collection and privacy of your personal data and we do not accept any responsibility or liability for these policies. When you leave our site, we encourage you to read the privacy notice/policy of every website you visit.


In addition to the uses described in sections above, where you indicate, you would like to receive marketing correspondence from us, subscribe to our mailing lists or newsletters or enter into any of our competitions we may use your personal data for our legitimate interests in order to provide you with details about our goods, services, business updates and events which we think may be of interest.

You have the right to opt-out of receiving the information detailed below at any time. To opt-out of receiving such information you can:

Tick the relevant box situated in the form on which we collect your information.

Clicking the unsubscribe button contained in any such communication received, email us at or call 01-9020758 providing us with your name and contact details.

Where you have subscribed to receive marketing correspondence from us, we will keep personal data for up to 6 years from when you provide us with your consent.


We may monitor and record communications with you (such as emails) for the purpose of, for example, quality assurance, training, fraud prevention and compliance.

We also have CCTV cameras installed in our premises for the purpose of crime prevention and for health and safety reasons. We retain such information for 1 month.


We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • For performance of a contract, we enter into with you;
  • Where necessary for compliance with a legal or regulatory obligation we are subject to;
  • Where necessary in order to protect your vital interests in respect of a product you have purchased from us; and
  • For our legitimate interests (as described within this policy) and your interests and fundamental rights do not override these interests.


In addition to the third parties mentioned above, we may disclose your information to third parties for our following legitimate interests as follows:

  • To staff members in order to facilitate the provision of goods or services to you.
  • To IT software providers that host our website and store data on our behalf.
  • To professional advisers including consultants, lawyers, bankers and insurers who provide us with consultancy, banking, legal, insurance and accounting services.
  • To Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.
  • Third parties who we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other business or merge with them. If a change happens to our business, then the new owners my use your personal data in the same way as set out in this privacy policy.

We may disclose personal data to the police, regulatory bodies, legal advisors or similar third parties where we are under a legal duty to disclose or share personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms and conditions and other agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We will not sell or distribute personal data to other organisations.


The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted to our site; any transmission is at your own risk.

Information you provide to us is shared on our secure servers. We have implemented appropriate physical, technical and organisational measures designed to secure your information against accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit access to personal data to those employees, agents, contractors and other third parties that have a legitimate business need for such access.


Where you have provided your consent to the collection, processing and transfer of your personal data, you have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, please contact us at: Soot Doctor (t/a Flamestyle fires & fireplaces), Oldcourt Business Park, Boghall Road, Bray, Co.Wicklow, or call us on 01-9020758.


We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this page. Updated privacy policy will be via our website to view at any time by you. We may process your personal without your knowledge or consent where required by applicable law or regulation.


If you have any questions, comments or requests regarding this policy or how we use your personal data please contact us at Soot Doctor (t/a Flamestyle fires & fireplaces), Oldcourt Business Park, Boghall Road, Bray, Co.Wicklow, or call us on 01-9020758.